Visibly rewind skin’s age by up to 6 years(1)

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A next-generation advancement in skin longevity science. Powered by NAD+ and its key precursors, visibly rewind skin’s age by up to 6 years with NU-GEN™(1).

POWERED BY AGE™ CTRL COMPLEX

A synergistic combination of highly soluble coenzyme NAD+ and its direct precursors, NMN and Niacinamide (NAM). Obagi NU-GEN™ Cellular Renewal Serum is engineered to help the skin to control ageing at every stage:

Cellular Energy enhanced within skin cells

Tighten Skin via supporting collagen & elastin pathways

Renew and restore skin health

Longevity by supporting skin function overtime

CLINICALLY PROVEN RESULTS

Visibly rewind skin’s age by up to 6 years, driving visible improvements across the 9 hallmarks of skin ageing (1), (2), (3) .

3 CLINICAL TRIALS. 111 PARTICIPANTS.

AGEING SKIN(1)

In just 1 week (1):

  • 98% saw their skin smoother
  • 93% noticed their skin softer

In just 4 weeks(1):

  • 95%  agreed their skin looked brighter and more radiant.
  • 95% found their skin smoother, softer, and more hydrated.
  • 90% saw a reduction in the appearance of expression lines.
  • 83% saw a reduction in the appearance of fine lines and wrinkle depth.

BLEMISH-PRONE SKIN(2)
In just 1 week (2) :

  • 90% noticed that areas prone to visible blemishes looked and felt smoother

In just 4 weeks (2) :

  • 88% agreed skin appeared less red
  • 88% agreed skin looked healthy
  • 83% saw a reduction in the appearance of post-blemish marks
  • 83% felt their blemishes looked less severe

HYDRATION(3)
Clinically proven to improve skin hydration by 42% in just 30 minutes(3)
Clinically proven  to provide up to 48 hours of moisturization (3)LIGHTWEIGHT. NON-GREASY. FOR ALL SKIN TYPES.

HOW TO USE
Apply twice daily, morning and evening, after cleansing and toning to boost and support every skincare routine.

With Retinol

Very compatible. NU-GEN™ supports the skin barrier and skin cell energy. Apply NU-GEN™ first, then retinol, then moisturiser.

With Vitamin C

Safe to layer. Use NU-GEN™ first, then vitamin C, followed by moisturiser and SPF.

With Acids (AHAs/BHAs)

Apply NU-GEN™ after exfoliation to help support skin cell renewal.

Disclaimers:
(1) Results based on a 2025 12-week aging clinical test.
(2) Results based on a 2025 12-week blemish-prone clinical test.
(3) Results based on a 2025 48-hour hydration clinical test.

Individual results may vary.
Data on file at Obagi Cosmeceuticals LLC.

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